The agrochemical industry plays a vital role in the economy not only in India but all over the world. With the increasing needs of people and the increase in agricultural production, agricultural pesticide production is also increasing. It leads to high-level competition and market segmentation....
Rural marketing is a part of marketing that involves various strategies to attract and encourage consumers in rural areas to purchase the product. Around 70 percent of the Indian population comes under the rural market. And the economy of most of the rural sectors is...
With an increasing rate of manufacturing companies in the market, the competition is getting tougher. All these manufacturing companies want to build a brand image to sustain themselves in this highly competitive market. Various plans and strategies are opted to maintain consistency and develop consumer...